FRESH OFF THE BOAT PODCAST

EPISODE 235 | THE SCIENCE OF REMA

July 14, 2024 Fresh Off The Boat Podcast

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Rema's unexpected second album, *HEIS*, expands on the innovative "Afrorave" genre he pioneered with his debut album *Rave & Roses* from 2022, showcasing a bold musical evolution. The album emerges as a poignant declaration, especially in light of Rema's experiences with misinterpretations of his stage aesthetics—such as Gothic visuals at a London concert—which some mistakenly viewed as dark or sinister. He clarified that these elements actually celebrate the rich cultural heritage of Benin City, his hometown in Nigeria, emphasizing a long-standing personal connection to these symbols.

*HEIS* was a surprise release but displays meticulous craftsmanship, starting with the edgy electronic sounds and dynamic beats of "March Am." Rema's vocal style continues to captivate, blending smoothness with intensity across songs that weave together multiple languages including Pidgin, Bini, Yoruba, and English. This album also integrates a diverse mix of musical influences, incorporating genres like trap, house, and pop, alongside West African roots music, melodies reminiscent of West Asian tunes, and cinematic scores. This eclectic fusion underscores Rema’s role in illustrating the vast scope of Afrobeat music and the ongoing expansion of Western audiences’ appreciation for pan-African talent.

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